Whether you are new to the child care business or have been running your business for many years, you may be looking to connect with more families and increase enrollments.
Having multiple ways to market your business will help you attract new clients and make sure you fill all your vacancies.
Review the following resources to help you develop or improve your marketing strategies.
Create or update your marketing messaging and marketing plan
You know what is special about your program - now share that message with families and your community! Having engaging messaging and developing an effective plan to connect with potential clients is the foundation to successfully marketing your program! Watch this recorded workshop for guidance and information on long-term planning for full enrollment, creating or updating your messaging for advertisements, and defining who your potential clients may be and how to reach them.
Collect and include quotes from happy families, photos (used with permission) and other creative, colorful ways to share what is special about your program.
Show families the best of your program
Create or update your child care program’s informational flyer or brochure. Learn how to make a flyer that highlights the best of what your program has to offer! Flyers can be printed up, emailed, texted or even posted online.
Start designing your flyer using a free online template. Canva offers a variety of templates to inspire and help you get started.
Share your flyer with potential clients during in-person or virtual tours! Check out our tips for hosting a tour of your program.
List your program on Children’s Council’s mobile-friendly Child Care Finder
Children’s Council’s mobile-friendly Child Care Finder is one way you can market your program. It is free and allows families to learn more about your program. Be sure to market yourself through other methods as well.
Follow these easy steps:
1. Complete an enrollment form
2. Add photos of yourself and your program to your profile. Follow these tips for taking high-quality photos that will make your program stand out!
3. Keep us informed of your vacancies
Call 415-343-4669 or email firstname.lastname@example.org
4. Wait for interested families to contact you. Please note that we help families search for child care based on their individual child care needs. We do not recommend providers or guarantee referrals.
5. Keep your profile up to date! COVID-19 may have caused your rates, days and hours of operation, or capacity to change. Inform us of any changes so that families see your program’s latest information.
Build your Online Presence
Establishing an online presence increases your program’s exposure and helps attract new clients. There are many ways to do this. If you are looking for where to start, we suggest creating a Facebook Business Page. A Facebook Business Page is free and will give you a place on the web to share pictures of and important details about your child care business. This self-paced tutorial will take you step-by-step through the process of creating a Facebook Business Page using your mobile device.